Harnessing semantic web technologies for solving the dilemma of content providers
Claudia M. Wagner, Peter Scheir, Alexander Stocker, Wolfgang Halb · 2010
The current business model of online newspapers is to create content and publish it on the Web. Content in turn attracts users to the online presence of a newspaper. This attention of users is monetized by presenting advertisements to them. The revenue of online content providers is mainly generated by advertisement and strongly depends on the number of users consuming their content.