M-commerce operation modes and applications
H. Joseph Wen, Pruthikrai Mahatanankoon · International Journal of Electronic Business · 2004
Since mobile phone users have already shown they are ready to pay premiums for wireless voice over fixed line calls, the possibility of location-centric services, accessing m-commerce via the mobile phone sounds like an irresistible proposition. This paper examines the driving forces behind m-commerce and discusses its operation modes and applications for consumers and industries. Results provide company executives with useful insights into m-commerce applications and their commercial potentials.