Chasing rainbows
Tim Trew · 2007
When releasing a new consumer product, the anticipated profits can be slashed by being late to market or having poor quality. Companies are keen to improve the efficiency and effectiveness of testing, to reduce their lead time and to be confident of the quality. However, it might appear that progress in the deployment of new approaches has been agonizingly slow. In practice, with the rapid evolution in the technology and business of consumer electronics, a major challenge is to anticipate the testing needs of the future while addressing the detailed issues that hamper the adoption of new approaches.