Reframing the Search Space for Radical Innovation
John M. Nicholas, Ann Ledwith, John Bessant · Research-Technology Management · 2013
OVERVIEW:This paper looks at the search strategies firms use to identify ideas for radical innovation that extend their range of products and services beyond their immediate environments. After identifying 12 search strategies for identifying opportunities for radical innovation, we describe a study that used a survey methodology to explore the extent to which these strategies are deployed. Four strategies are used by about half of the firms surveyed; usage of these strategies is significantly higher in large firms than in SMEs and significantly higher in innovator firms than in non-innovator firms.