Creating human-machine synergy in negotiation support systems
Koen V. Hindriks, Catholijn M. Jonker · 2008
Negotiation is a complex emotional decision-making process aiming to reach an agreement to exchange goods or services. Although a daily activity, few people are effective negotiators. Existing support systems make a significant improvement if the negotiation space is well-understood, because computers can better cope with the computational complexity. However, the negotiation space can only be properly developed if the human parties jointly explore their interests. The inherent semantic problem and the emotional issues involved make that negotiation cannot be handled by artificial intelligence alone, and a human-machine collaborative system is required. This interest paper presents research goals, ideas, challenges and an approach towards creating the next generation of negotiation support systems.