Evaluating Aesthetics During Interaction Episodes
Mati Mõttus, David Lamas, Darja Tokranova · 2014
Many user studies have been conducted to understand the relationship between interface aesthetics and product's usability. Results of experiment by De Angeli et al. (2006) show that the link between aesthetics and usability is more complex than the strong claim --- "What is beautiful is usable". Interaction has an episodical nature where events follow each other in time and different stimuli affects users' decisions while completing the task.