Effects of unsolicited e‐mail on the virtual business world
Janet K. Durgin, Joseph S. Sherif · Kybernetes · 2006
Purpose This paper aims to advance research that accurately portrays the alarming rate at which spam is infiltrating and eroding the security of the internet. Design/methodology/approach The paper discusses the political, legal and ethical controversy surrounding the spam dilemma as well as the high costs of spam to telecommunications bandwidth, QoS and e‐commerce effectiveness. Findings Spam problem is a technological epidemic that multiplies exponentially each day. A dynamic digital jam is in prospect. Practical implications Presents viable options for a quick resolve, and unveils the changing strategies that integrity‐driven marketers are facing in lieu of the raging battle. Originality/value Tackles one of the most pressing issues in the business world today.