Paying for Likes?
Emiliano De Cristofaro, Arik Friedman, Guillaume Jourjon, Mohamed Ali Kâafar, Muhammad Faisal Shafiq · 2014
Facebook pages offer an easy way to reach out to a very large audience as they can easily be promoted using Facebook's advertising platform. Recently, the number of likes of a Facebook page has become a measure of its popularity and profitability, and an underground market of services boosting page likes, aka like farms, has emerged. Some reports have suggested that like farms use a network of profiles that also like other pages to elude fraud protection algorithms, however, to the best of our knowledge, there has been no systematic analysis of Facebook pages' promotion methods.