The Teachers' Forum: From Intelligent Consumer to Active Modeler, Two MBA Success Stories
Stephen G. Powell · INFORMS Journal on Applied Analytics · 1997
Discussion about the decline in management science in the business schools. The author proposes a paradigm to train the MBA students to be active modelers by using the personal computer and software, primarily the spreadsheet. Those tools allow significantly faster and easier modeling and also make possible a new style of modeling, referred to as “end-user-modeling.”