Team Product Reviews: A Means of Improving Product Quality and Acceptance
Kenneth A. Kozar · Journal of Product Innovation Management · 1987
Characteristics of both the life cycles and development processes of products and “systems” are surprisingly similar. These similarities offer a unique opportunity for the transfer of successful approaches from one discipline to the other. In this article, Kenneth Kozar describes a technique called team product reviews that he has used successfully in improving the quality and organizational acceptance of emerging systems. The article links the technique to new products development practices, identifies a variety of factors critical to the approach's success, and argues that the team review process helps to assure quality and user acceptance. In addition, the article provides guidelines for proper review behavior and includes examples of both successful and unsuccessful implementations of the technique. This cross‐disciplinary sharing represents an attempt to avoid missed deadlines, overrun budgets, and destructive human behavior during the new products development process.