Mining Massive Web Log Data of an Official Tourism Web Site as a Step towards Big Data Analysis in Tourism
Chung Yung · 2015
The focus of this paper is on the conceptual and technical solution design to the analysis of massive web log data of an official tourism web site when integrated with web mining and big data technology. With the rapid development of Internet and World Wide Web, web log becomes one the fastest growing user generated contents, and web log mining plays an important role in many fields, such as personalized information service, design and service improvement of web sites. The underlying technology for analyzing massive web log data includes web log mining and big data analysis. In this paper, we give a comprehensive overview at the underlying technology, and then we propose an open architecture of big data solution design in tourism with mining the massive web log data. We include the discussion on the difficulties in implementing the proposed architecture as a conclusion.