Reinforcing preliminary design strategy selection guidelines with insight from Fogg's behaviour grid
Johannes Zachrisson Daae, Casper Boks · 2011
In 2010, Zachrisson & Boks presented a set of preliminary guidelines for when different types of design strategies should be applied, according to information about the user and the context [1]. This paper describes an investigation of how these guidelines may be reinforced by combining them with insight about the selection of design strategies from Fogg's behaviour grid [2]. The conclusion is that the suggestions from Fogg's behaviour grid of requirements for behaviour change according to the type of change, and the sequence to address these requirements, may add valuable insight to the guidelines. In addition, there are some factors affecting behaviour that are not covered by the guidelines, which could be included.