Minding the business of business: Tools and models to design and measure wealth creation
Mariano L. Bernardez · Performance Improvement Quarterly · 2009
What is the business of business? How can planners and investors anticipate the true chances of failure and success of a business idea? This article describes a rationale for developing successful new business on the basis of a simple, sensible idea: the business of any business is to make its clients successful enough to continue purchasing and recommending its products and services and continue adding value to all stakeholders. Using a double-bottom line, a triple top-line business case, and a wealth creation flowchart, the author shows how to demonstrate measurable benefit as the core of a business proposition and engineer creation and delivery of value from a carefully designed client experience. This new technology, illustrated with examples of multiple businesses incubated at the Sonora Institute of Technology (ITSON), combines two models—Roger Kaufman's Organizational Elements Model (OEM) with Dale Brethower and Geary Rummler's Anatomy of Performance (AOP)—in a simple, straightforward process supported by an extensive research bibliography.