Investigating a multi-faceted view of user experience
Ons Al-Shamaileh, Alistair Sutcliffe · 2012
This paper reports the influence of website design and brand on users' experience; it also explores the effect of users' cultures and values (health awareness) on their judgement of health websites. Eighty-six respondents from Jordan and the UK viewed three health-related websites with different designs and brand names. Content, usability, aesthetics, pleasurable interaction, service quality, and overall judgement were assessed through questionnaires; interviews were conducted to support the questionnaire results. Results demonstrated that a familiar website brand, comprehensive content and interactive features had the strongest effect on users' judgement; respondents were more positive to a website with a familiar brand, comprehensive content and interactive features, while there were minor effects of health awareness and culture on users' overall preferences.