Discovering Emerging Topics from WWW

Naohiro Matsumura, Yutaka Matsuo, Yukio Ohsawa, Mitsuru Ishizuka · Journal of Contingencies and Crisis Management · 2002

Discovering emerging topics from WWW has been attracting attention of business professionals, especially marketing researchers. For this purpose, WWW can be a valuable source of information because it reflects the dynamics of human society. In this paper we aim at revealing the structure of WWW by using KeyGraph, a visualization method of hidden structure behind data, for understanding emerging topics.

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