Stranger danger
Nick Nikiforakis, Federico Maggi, Gianluca Stringhini, M. Zubair Rafique, Wouter Joosen, Christopher Kruegel, Frank Piessens, Giovanni Vigna, Stefano Zanero · 2014
URL shortening services facilitate the need of exchanging long URLs using limited space, by creating compact URL aliases that redirect users to the original URLs when followed. Some of these services show advertisements (ads) to link-clicking users and pay a commission of their advertising earnings to link-shortening users.