Research of data mining in electronic commerce
HongKui Yu, Lijun Cao, Yuxiang Li, Yanping Yang · 2011
Electronic commerce and data mining are being payed maximum attention. Apply data mining to electronic commerce become a hot issue among businesses. This paper introduces the concepts and classifications of the Web mining. It takes the mining form Web logs as an ensample to discusses the methods and process of Web mining. At last, it presents its applications in Electronic commerce.