Prediction of customer classification based on rough set theory
Ju Li, Xing Wang, Shan Zhen Xu · Procedia Engineering · 2010
This paper proposed customer classification prediction model based on rough set, we can do the customer classification based on a few properties, the analysis reduces the complexity of decision-makers. This model could help companies predict in advance the new customer or potential customer value level. Empirical analysis results indicate complexity of data calculation is decreased effectively and veracity of customer prediction is improved.