Applications of data mining in online retailing: A case for mining prefix-ordered web site navigation paths
W.L. Yeung · 2014
Data mining enables the discovery of frequent navigation patterns on retail web sites which help improve their design. Previous work has often focused on discovering “maximal” navigation patterns without paying much attention to partial navigation attempts. With reference to some discoverable patterns of navigating a hypothetical retail web site, we put forward our case for mining prefixes of frequent web navigation paths.