About Vi-Fi ("Visible - Findable") - how to describe and to search sites with standard and universal semantic-pragmatic tree
Alexander I. Zelitchenko · 2008
The new approach to Web search, which provides powerful narrow-focused marketing tool for small on-line businesses as well as for everybody, who want to increase his visibility in Web, is proposed. The core of approach is observable (small enough - of the order of tens) standard universal system of both attributes and their values, which describes requests of WEB-users and content (offers) of sites in the same language and allow to calculate easily congruency between query and site. This system is based on pragmatics (logic of customer's request) rather than on usual ("pure") ontology and is organized as tree. Both web-masters and searchers browse this tree to describe their sites and queries respectively. The tree changes until take its ultimate form as approach is realized.