Usability Evaluation of Eye Tracker-Based Smart Phone APP GUI Design

Chang Fang-yua · Applied Mechanics and Materials · 2014

Usability evaluation of eye-traker based smart phone APP Graphic user interface (GUI) use innovative visual factors separate concept to design three A/B tests, thoes viusal factors are color, icon and layout. Within area of interest (AOI) method collect eye-tracking data by eye-tracker such as time to first fixation on-target, repeat fixations/ post-target fixation, number of fixation per area and percentage of fixation. As a resualt, through test and data analysis find optimal GUI prototype. This usability evaluation method is a new way of APP GUI prototype usability research and is capable of being widely used in relevant research.

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