The development of the LAMP (Library Automation and Management Program) software for use in developing countries and its marketing in Pakistan
Khalid M. Mahmood · Data Technologies and Applications · 1998
The paper describes the features of an integrated library software developed in Pakistan under a project funded by the Netherlands. The software, called LAMP, has been developed to cater to library automation needs of developing countries and is based on CDS/ISIS. This paper gives some suggestions to develop a marketing plan for LAMP. It analyses the market situation, divides market into segments, presents SWOT analysis (strengths, weaknesses, opportunities, threats), and suggests a market mix (product, price, place and promotion) for marketing of the software in Pakistan as well as in other developing countries.