Personalization of web-search using short-term browsing context
Yury Ustinovskiy, Pavel Serdyukov · 2013
Search and browsing activity is known to be a valuable source of information about user's search intent. It is extensively utilized by most of modern search engines to improve ranking by constructing certain ranking features as well as by personalizing search. Personalization aims at two major goals: extraction of stable preferences of a user and specification and disambiguation of the current query. The common way to approach these problems is to extract information from user's search and browsing long-term history and to utilize short-term history to determine the context of a given query. Personalization of the web search for the first queries in new search sessions of new users is more difficult due to the lack of both long- and short-term data.