Decision making and learning: A simulated marketing manager
Gary N. Robertson, C. Geoffrey E. Fernald, John G. Myers · Systems Research and Behavioral Science · 1970
This paper presents the results of a computerized adaptive learning model. The learner in this case is a hypothetical marketing manager competing with two competitors in a common market. The model is free of heuristic rules-of-thumb and relies instead on a search procedure which updates current decisions based on decisions made and experiences realized in the past. It is adaptable to other learning environments in addition to that given in this paper.