Using personas for designing knowledge and learning services: results of an ethnographically informed study
Ronald K. Maier, Stefan Thalmann · International Journal of Technology Enhanced Learning · 2010
Traditional research on learning does not sufficiently consider the strong IT support that recently has become available in organisations. Based on the findings of an ethnographically informed study of a German software house, this paper presents three idealised personas that represent distinctive informal learner types. The rich descriptions of the personas are discussed in relation to a number of theories on motivational aspects, informing practices and levels of expertise and result in the three service areas individuation, interaction and in-form-ation. The paper is concluded by a set of theses about designing and guiding usage of knowledge and learning services.