The Analysis of Total User Experience for B2C Mobile Shopping
Su dong Jiang, Cong cong Chen, Xiao Li · 2013
The B2C mobile shopping has become the highlight of the development of mobile e-commerce gradually, user experience is becoming increasingly important.Firstly, according to the "2012 of Chinese e-commerce market data monitoring report" published by the China Electronic Commerce Research Center, 10 typical B2C mobile shopping clients are selected as samples to analyze.Secondly, this paper analyzes the shopping process of samples, in order to establish the main components of total user experience for B2C mobile shopping.The study contributes to the understanding of the whole process of the mobile shopping experience for e-commerce companies in objective way.Finally, this paper also gives some suggestions to improve the quality of user experience for mobile shopping.