Machine learning based social media recommendation

Taiping Lai, Xianghan Zheng · 2015

In view of the problems existing in traditional recommendation algorithm of low accuracy and low efficiency, this paper presents a machine learning based social media recommendation algorithm. The algorithm is based on the traditional personalized collaborative filtering algorithm, and combines with the correlation characteristics among users in a social network. Besides, the algorithm also considers the network rating factors and upgrade its efficiency by using clustering algorithm. At last, the algorithm is realized on the Hadoop cloud platform.

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