Applications of fuzzy sets in personalization for e-commerce
Vivek Jain, Raghu J. Krishnapuram · 2002
Personalization is central to business-to-consumer (B2C) e-commerce. In this paper, we formulate the main problems of B2C e-commerce. We suggest a modular architecture for a personalized e-commerce system, and describe some ways in which fuzzy sets can play a role.