Page Recommendation Using Lead Users in Facebook
Ekasit Phermphoonphiphat, Sukree Sinthupinyo · 2015
Facebook, the biggest social network site in the world, more than 1.41 billion monthly active users (March 2015). There are many people posting their story everyday. Facebook provides the way people can create their own Facebook pages, previously called fanpages. The page itself is used to represent a company, website, user’s interest, etc. Most people in Facebook like some pages to follow the story that they are interested. But how can they know the exact pages they want to follow further. In this paper, we present a method that can find the potentially interesting page for a user by information gathering from the lead users (most active users in the page). By using our method, we can recommend some pages which are still not well-known. Keywords-Facebook; Page, Lead Users, Recommendation, Clustering, Distance