OAC Explorer: Interactive exploration and comparison of multivariate socioeconomic population characteristics
Aidan Slingsby, J Dykes, JD Wood, Robert Radburn · City Research Online (City University London) · 2010
National censuses are valuable sources of population data, but are too detailed their raw forms for most end-users. Geodemographic classifiers are derived data products that simplify these data by using statistical clustering to characterise local population-profiles in small areas. They are used widely in both the public and private sectors for population studies, sampling, marketing and service