A Conditional E-coupon Service For Location-Aware Mobile Commerce
Hui Luo, N.K. Shankaranarayanan · Kluwer Academic Publishers eBooks · 2005
This paper presents the concept and theory of a conditional electronic coupon (CEC) service as an optimal wireless targeted advertising scheme to promote location-aware mobile commerce. The key idea of CEC service is to advertise stores conditionally, i.e., distributing e-coupons for a store to mobile customers only if the number of mobile customers requesting such e-coupons exceeds a threshold. Using the CEC service, mobile customers stand a good chance to obtain e-coupons from some local stores shortly before they go shopping there, and participating stores are guaranteed to make maximum extra profits in a statistical sense by issuing e-coupons. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.