Understanding the Detection of View Fraud in Video Content Portals
Miriam Marciel, Rubén Cuevas, Albert Banchs, Roberto González, Stefano Traverso, Mohamed Fekih Ahmed, Arturo Azcorra · 2016
While substantial effort has been devoted to understand fraudulent activity in traditional online advertising (search and banner), more recent forms such as video ads have received little attention. The understanding and identification of fraudulent activity (i.e., fake views) in video ads for advertisers, is complicated as they rely exclusively on the detection mechanisms deployed by video hosting portals. In this context, the development of independent tools able to monitor and audit the fidelity of these systems are missing today and needed by both industry and regulators.