Building Effective Risk Communication and Crisis Communication Programs by Implementing the Theory of Constraints Model
Gili Shenhar, David Gidron, Kobi Peleg · Prehospital and Disaster Medicine · 2010
The aim of this paper is to propose a method for Risk and Crisis Communication (RCCC), and to formulate ways of applying it in order to obtain a better general response on the part of the authorities and the public during a disaster.The implementation of the Theory of Constraints (TOC) model is well known in the business management arena.The T O C is said to be "portable" over a wide range of problems that previously were intractable.The importance the bottlenecks in the disaster management process was underlined in this model.This process has two different bottlenecks.The bottleneck at the preparedness phase is a result of the public's lack of attentiveness, and during the disaster, it is the ability to produce and deliver the information to the public.Being aware of the constraints (bottlenecks) in the process allows researchers to minimize or even solve the problem using existing tools.Implementing the T O C model in RCCC has a major contribution in reducing the number of losses of human life, disability and property.