Towards a pattern based approach for designing virtual communities for innovations
Michael Huber, Jan Marco Leimeister, Helmut Krcmar · Alexandria (UniSG) (University of St.Gallen) · 2009
In the field of Open Innovation, virtual communities set up by companies in order to integrate customers into their innovation process are a new and promising instrument. As there is actually a lack of systematic approaches for designing these communities, in this paper, we propose a pattern based two-step model, which enables non-intuitive design choices for virtual communities for innovations.
