Mobile Advertising Security Risk Assessment Model Based on AHP
Jing Li, Hui Fei, Wei Jin · Advances in computer science research · 2015
As the proliferation of mobile malware advertising, there are no existing industry rules and legal restrictions on them, users need to identify and undertake adware risk by themselves.In response to this situation, it puts forward mobile advertising security risk assessment model based on AHP.This model refers to industry standards, mobile Internet malicious code description specifications and the large number of mobile advertising sample results, dividing risk into privacy disclosure, flow-consuming and hooliganism three risk factors and assessing risk factors and their relative importance of sub-factors.Based on AHP theory calculating the risk factor weights, it solves the problem for assessing the risk of malicious ads.Finally, it actually analyzes the risk level of mobile advertising in mobile applications and validates the model is feasible.