Commercial Data Mining: Processing, Analysis and Modeling for Predictive Analytics Projects
David Nettleton · Thammasat University Digital Collections · 2014
This guide illustrates cost-benefit evaluation of potential data mining projects and includes vendor-agnostic advice on what to look for in off-the-shelf solutions, as well as tips on building your own data mining tools. It also includes practical examples and case studies as well as actionable business insights from author's own experience.