Tips for usability professionals in a down economy
Tom Tullis · Journal of Usability Studies archive · 2009
The usability profession is experiencing the current economic downturn just like everyone else. This article offers ten tips for usability professionals trying to weather this economic storm: 1. Be More Efficient with Your Usability Tests 2. Get More Data with Less Work 3. Deepen Your Usability Skills 4. Broaden Your Other Skills 5. Demonstrate Business Value 6. Keep up on Technology 7. Keep Tabs on Competitors 8. Maximize Your Visibility 9. Compare Design Alternatives 10. Don't Re-invent the Wheel Specific suggestions and examples are provided for each tip.