Developing A Marketing Plan for an Official Social Media Outlet For Cal Poly Wine
Kazia Sticklinski · DigitalCommons - CalPoly (California State Polytechnic University) · 2011
Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.