Teaching Business Strategy for an Emerging Economy
Van V. Miller · Journal of Teaching in International Business · 2003
An Internet-based simulation about a business in an emerging economy is presented and described as a crucial ingredient for a business strategy course dealing with emerging economies. The development of the course took place in three separate classes where experiments were conducted regarding the key ingredients necessary for a course designed to teach Business Strategies for an Emerging Economy. The simulation, when coupled with today's dominant strategy paradigm, the Resource Based View, appears to yield a course design that attracts students while emphasizing the actual substance which is crucial in such a course.