The TOMUS Model of Multimedia: an empirical investigation
Helen C. Purchase, Daniel Naumann · ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam) · 2000
Models of multimedia communication attempt to classify the numerous types of media objects available, and to provide a basis for unambiguous terminology in a new and expanding field. Many of these models are products of theory, rather then practical investigation, and few have been empirically studied to assess suitability. This paper reports on an experiment which investigated the understandability of a recently proposed multimedia model, TOMUS. The experiment entailed subjects classifying various media objects according to the TOMUS model. Error and perceived difficulty data were collected; analysis revealed which of the categories are the most difficult to comprehend. Suggestions are made as to the causes of these difficulties, and recommendations as to how the model might be correspondingly altered are proposed.