The Application of Data Mining Technology in E-commerce
Li Yan · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2015
This paper expounds the concept of data mining technology and the architecture of data mining technology.Focuses on the process of data mining.And is the story of the main technical data mining.And then expounds the application of data mining technology in e-commerce activities.Including customer purchasing behavior analysis for mining, analyze customer access to the site, from historical sales data mining trading rule, Positioning customer network gender and path analysis.