Distributing intelligence and organizing diversity in new media projects
Monique Girard, DAVID C. C. STARK · Sociedade e Estado · 2002
This paper examines how web design firms in the new media industry probe and experiment with possible forms and sources of value giving shape to the new economy. Focusing on the collaborative engineering of cross-disciplinary web-design project teams, we examine how websites emerge as provisional settlements among the heterogeneous disciplines as they negotiate working compromises across competing performance criteria.