Gap between advertisers and designers: Results of visualizing messages
Yukio Ohsawa, Madoka Ishii · International Journal of Knowledge-based and Intelligent Engineering Systems · 2007
We analyzed the data on the thoughts of designers and people surrounding designers. Qualitative approach using Pictorial KeyGraph was applied for analysis, for comparing these people, in face of the gaps of vocabularies. The results are implying that the designers concepts tend to be hidden to othe r sections in the company, and to people out side. However, the resented results also show the concepts shared by designers correspond to the essential common context of the products made from the company, i.e, the brand identity.