From search to social: Innovation for today's researchers
Christine McCue · Information Services & Use · 2010
As anyone who owns a computer or even a smart phone understands, social media have the power to transform how people connect to and exchange information.And the influence is growing, as people of nearly every demographic -from teens to Baby Boomers, from academics to business professionalstake advantage of what social media have to offer.Social media accounted for 11% of all time spent online in the US in 2009, according to comScore.As reported by Nielsen, that time will increase by 82% from December 2009 to December 2010.As communication shifts rapidly in favor of online forms, companies like Chemical Abstracts Service (CAS) are eager to participate in order to deliver on the needs of their information users.Since its inception, CAS has been synonymous with innovation.For more than a century, the company has been an industry pioneer, adopting the newest technologies, meeting the needs of its customers thoughtfully and thoroughly, and developing new offerings that deliver exceptional service.