Using TRIZ to Create Innovative Business Models and Products
Atsuko Ishida · 2003
Most companies have many subjects around their business, and wish fast and effective solutions with new information technology. In other words, companies and their clients want innovative and impressive business solutions, to overcome severe business environment. We tried to use 40 Inventive Principles and a Contradiction matrix of ‘invention methodology TRIZ’, to create innovative business models and products. In this paper, we presented the methodology in 2 phases. In the first phase, we defined essential subjects and contradictions on business, and made a „Business idea database“ using TRIZ. In the situation, we defined a „business / products strategy classification“ and an „information technology classification“ which represented current and future business and technology. We changed mechanical concepts into business concepts and vice versa in this phase. In the second phase, we proposed a process of conceiving innovative business models and products, using the „Business idea database“ made in the first phase. Besides, we presented an example of application. At last, we evaluated this methodology, using real business models and innovative products. As a result, it was found that TRIZ could be effective for systematic business solutions development.