Issue Specific Estimation – Mathematical and Statistical Issues Procedures and Models
Martin R. Frankel, Julian Baim, Michal Galin, Joseph Agresti · 2007
In early 2006 MRI began a continuous online survey of approximately 2,500 webbased interviews per week in order to gather information to be used in producing estimates of individual issue audience approximately 6-8 weeks (in the case of weeklies) and 12-16 weeks (in the case of monthlies) after the “on-sale” date. A full description of the survey system, the sampling system, the questionnaire and the survey results are covered in a companion paper. This paper’s focus is the basic mathematical, statistical and inferential issues, procedures and models that are being used to transform survey results into actual issue specific audience estimates.