Identifying Keywords to Improve a Web Site Text Content.
Juan D. Velásquez, Sebastián A. Ríos, Alejandro Bassi, Hiroshi Yasuda, Terumasa Aoki · 2004
The steadily increasing competition of internet web sites makes it both more difficult and more important to attract and retain users. However, it is not always possible to deter-mine beforehand which content is most appropriate to reach this goal, since the behavior and requirements of users can be heterogeneous and changing over time. In order to improve a web site text content, it is necessary to better use the words that have proven to attract the user interest. In this paper we introduce a method to identify such keywords in the text content of an operating web site. The effectiveness of the method was tested in a real web site, showing its benefits.