Coke Opensources Valentine’s Day Ad
Aleksandra Marjanović · 2013
The Coca-Cola Company is known for it’s expert use of crowd/open sourced marketing tactics, and this year’s Valentine’s day viral video is no exception. Hugh Mitton, a 23- year old New Zealander directed the 60 second film featuring airborne cokes attached to red balloons being distributed all around a love infested city, allowing couples to…