Agent-Based Negotiation in E-Marketing
Venu K. Murthy, E. V. Krishnamurthy · IGI Global eBooks · 2009
This article describes in brief the design of agent-based negotiation system in e-marketing. Such a negotiation scheme requires the construction of a suitable set of rules, called protocol, among the participating agents. The construction of the protocol is carried out in two stages: first expressing a program into an object-based rule system and then converting the rule applications into a set of agent-based transactions on a database of active objects represented using high-level data structures.