Visualization Techniques for Product Searching : using classification and property information
Seonghee Kang, Junho Shim · The e-Business Studies · 2006
Information visualization plays an important role to provide a conceptual comprehension of the information and should be adjusted and featured to reflect the characteristics of the domain to which it is applied. Product searching in e-Commerce is not an exception. In this paper, we present visualization techniques that are specified for effectively browsing the results of product searching. We considered visualization techniques including MapNet and Cluster Map and modified them to reflect the characteristics of the product domain. We consider two types of search queries: category searching and product property searching, and make it possible to include more detailed product semantics in their search criteria. We also provide a query refinement mechanism so that even users with rack of understanding the products may rewrite their queries for better results.